To Boost or Not to Boost your Facebook Posts
The short answer to this question is, “Yes!” You should boost every post on Facebook. The days of free marketing on Facebook are long gone. If you would like to take a conservative approach to boosting, you can boost all of your posts with a small investment. Begin with a $5 investment for each post, then add more to the posts that are performing well. People are already telling you that they like the content, so boosting these posts are a safe bet. When you boost a post, be sure to define your audience and the geographical area, and add interests to your target so that you are getting engagement from the people who will most likely be in the market for your product or service. You can boost by clicking directly on the boost button or for more in depth targeting ability, you can boost your post from the Facebook Ads Manager. It’s a good idea to familiarize yourself with the tools within Ads Manager, as you’ll be able to see which ads are performing easily. You can also access information on post performance from Facebook Insights. With all the tools available, you should be able to boost and track ads easily. And if you need assistance, you can always call us. Happy Boosting!