YouTube is one of the social media platforms that never dies. As the 2nd most popular website following Google, YouTube has proven to be popular and powerful. YouTube is a popular platform with many videos and ads that reach a wide audience and keep them engaged.
If you are a business owner, you may not understand this type of advertising. However, it is worth trying out to see if it aligns with your current marketing strategy. YouTube boasts some capabilities that might be surprising to you. Here are three reasons you should consider adding YouTube to your marketing plan.
YouTube Has A Massive User Base
Did you know there are approximately 2 billion active users on YouTube every month? YouTube videos are accessible globally, so consider how many people you could reach if you invested in YouTube advertising.
YouTube attracts individuals of all ages, interests, and backgrounds. YouTube engages users on various devices. This includes phones, TVs, tablets, and computers. Advertisers can reach customers on all these devices and increase brand awareness.
62% of Americans use YouTube daily and 92% use it weekly, according to the Social Shepherd.
With this many returning users, your brand is likely to reach many people and catch the attention of your intended customers.
Specific Targeting Capabilities
YouTube allows you to target your desired audience easily. They have specific targeting options that increase the chances of generating leads from potential customers. While you can go as broad as basic demographics, you can get more specific with consumer behavior and interests.
YouTube can reach people who are actively researching your business's market. Ads can also retarget those who have visited your website before. Additionally, it can combine segments for a greater impact. YouTube opens the door for specifying who sees your ads and who will likely visit your site.
Different Ad Types
If you’ve watched a video on YouTube, you’ve probably seen different types of ads. While some ads are skippable, you are getting your brand in front of new people and promoting brand awareness. It seems counterintuitive, but research has shown that brands still believe it’s one of the best ad placements.
YouTube has several ads so that you can choose the best type for your small business. Skippable ads allow your audience to skip the advertisement after the first five seconds. This may work well for you if you can get your message across in the first five seconds, like introducing your brand or showing a product. On the other hand, the ads you can't skip require people to watch the whole video. This ad type guarantees that the video message is both seen and heard.
There are also non-video ads like display ads and overlay ads. These two types of advertisements work as paid traffic to your website. With display ads, they show up on the YouTube search bar, homepage, or right side of the screen during a video. Overlay ads appear as banners towards the bottom of the video player.
YouTube Marketing Made Easy with Ad Vice
YouTube can be a beast, but it can be a potent marketing tool if you have an effective advertising strategy. Reaching targeted audiences through YouTube ads can increase traffic to your website, leading to more customers and increasing sales.
Investing your time and energy into a platform like this is overwhelming. With the support of a marketing team like Ad Vice Marketing, you can hand off strategy building, content creation, and implementation. Ready to add YouTube to your marketing mix?
Schedule your free intro call with us today.