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How to Reach Your 2024 Marketing Goals


Now that the stress of the holidays is behind us, we’re able to focus more on goal-setting and planning for the upcoming year. As a small business owner, you may be trying to figure out ways to generate leads, refine your brand’s message, and create an effective marketing strategy.


While this may be overwhelming to think about, clearly defining your marketing goals will help you see tangible results. Here are some useful tips on what you may do to meet your goals.


If your goal is to increase your sales, then you should have a strong brand identity and cohesive messaging. 



target 2024

Being consistent with your messaging gives your brand a distinct identity. Customers that come across your business will continue to recognize your brand. 


Brands benefit from having cohesive messaging across all platforms. Being consistent with your messaging gives your brand a distinct identity. Customers that come across your business will continue to recognize your brand. 


A potential customer will be well-versed in what your brand has to offer. If they see inconsistencies across platforms, it may discourage them from using your products or services. They may see your brand as unreliable. 


If your goal is to increase traffic to your website, then you should optimize your website so it’s SEO-friendly. 

Creating a website that is SEO-friendly can boost traffic organically, meaning people will have an easier time finding it when they search for relevant keywords. 


Organic traffic is important!

53.3% of website traffic is organic, according to DemandSage.

Researching terms that your potential customers are interested in will lead them back to your website. Include those words and phrases in your headlines, in your copy, and in blog posts to boost your visibility. 


While there is competition in every industry, optimizing your website will help increase the traffic to your website. 


If your goal is to reach your target audience, then you should invest in running campaigns on high-traffic platforms like YouTube, TikTok, and Meta. 


Using various social media platforms can help your small business reach your targeted audience. Not only can you boost posts on a platform like Meta, but you can run advertisements across a variety of platforms your audience uses. 


You will have the ability to curate a desired audience based on user demographics and interests. That way, your brand will be more visible to those who are actually interested in your products and services. 


Creating quality content that aligns with your brand’s voice and strategy can increase visibility. 


If your goal is to create an effective marketing strategy, then you should invest in partnering with a marketing agency. 


As a small business owner, you are already overworked with the day-to-day operations. You may not have the time or experience to execute an effective marketing strategy. 


At Ad Vice Marketing, our team of marketing experts can assess your current goals and help curate a plan to reach those goals. We have the tools and knowledge needed to help you see tangible results. 


We’re a locally owned StoryBrand Certified Marketing Agency based in Rockford, IL. We’ve been helping small business owners generate website traffic and leads through various digital marketing strategies for over a decade. Schedule your free intro call today!

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