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Retargeting on Facebook

Facebook Retargeting...

It’s easy, valuable, and you should be doing it.

You may already be running retargeting ads on Facebook. If so, great work! It’s an incredibly valuable tool that increases conversions and revenue. If not, have no fear! You can start running retargeting ads today!

But first, what is retargeting, anyway?

Retargeting uses web traffic data to serve an ad to anyone who has visited your website. Let’s say a website visitor was perusing your products but didn’t make a purchase. Don’t let that visitor ride off into a digital sunset and have their attention diverted to your competitor. Instead, gently remind them of their interest in you with retargeting ads. In fact, 25% of online viewers enjoy seeing retargeting ads! Here are some additional fun retargeting facts!

Did You Know:
  • Retargeting increases the likelihood of web visitors converting by 43%! I don’t know about you guys, but I’ll take a 43% increase in conversions any day!

  • 91% of marketers have found retargeting to perform the same as or better than search, email, or other display ads.

  • Retargeting allows you to focus your ad dollars on prospects who have already shown interest, which in turn, means a higher return on your investment.

These are just a handful of reasons why retargeting with Facebook should be a part of your marketing strategy. If you’d like more information or you’re curious about how to implement Facebook Retargeting, give us a shout!

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