Struggling to Get Website Conversions? Here’s Why
- Chloe Zuberbuhler
- Jul 22
- 3 min read
Updated: Jul 24

Simply having a website doesn’t guarantee leads, sales, or success. To stay ahead of the competition, your site needs to convert visitors into potential customers. Whether your goal is to get more leads, increase purchases, or book more appointments, optimizing your website can help you improve your website conversion rates and reach your business goals.
If you're noticing visitors leaving your website without taking action, it may be a sign that something is causing confusion or losing their interest. In this blog, we'll cover four reasons why your website may be losing out on conversions.
Poor design
Your website's landing page can make or break your conversion rate. If someone's first impression of your company is a poorly designed site, they may lose interest quickly.
Your landing page design needs to be intentional and strategic. Too much text or clutter can leave your website visitors feeling overwhelmed with information, ultimately causing them to abandon your page. While you may feel inclined to sell yourself in the copy, a less-is-more approach can be better.
Additionally, your design elements should align with your brand identity for consistency. Sticking to the same fonts, colors, and visual assets helps ensure your website feels cohesive and professional.
Your website design should be a seamless representation of your brand, and your brand voice should coincide with your messaging across all platforms. Inconsistencies between your design and messaging can confuse visitors, erode trust, and cost you conversions.
Unclear call to action (CTA)
Once you have created a clear and visually appealing website, you need to ensure visitors have an easy way to take action. Every site should have a clear call to action that tells the visitor exactly what you want them to do to receive a product or service.
CTA buttons can vary, but some popular options include form fills, appointment bookings, and purchases.
Establishing your CTA and displaying it throughout your landing page and other web pages makes it easier for visitors to know how to contact you. By guiding users toward the next desired action, you create a seamless journey that increases engagement and secures conversions.
Lack of trust and credibility
Another easy way to optimize your website is by incorporating more information that speaks to the authority of your brand. In other words, you need to show visitors why your brand is credible, trustworthy, and the best choice in your industry.
Including an “About Us” page is a great way to share key details about your company and team. It’s the perfect place to highlight how long you’ve been in business, how many customers you’ve helped, certifications or awards you’ve earned, and the values that guide your work. A dedicated space like this builds trust and gives visitors confidence in your expertise.
If people don’t feel like they can trust your business, that disconnect may stop them from taking the next step. On the other hand, clear, authentic messaging about your experience and credibility can help turn browsers into loyal customers.
Not optimized for performance or search
If your website isn’t SEO-friendly, people have a difficult time trying to find you. Their frustration won't generate any leads. So, it's crucial to ensure that your website is optimized for search engines.
Search engine optimization (SEO) plays a huge role in how easily your site appears in search results and how effectively it engages users once they arrive.
Common issues like broken links, slow load times, keyword stuffing, or missing meta descriptions can hurt your visibility and create a frustrating user experience. Instead of drawing people in, these problems can drive them away.
With Google's most recent "Helpful Content Update," their platform has started to prioritize original content that provides valuable information instead of basic, streamlined information that you can find anywhere. Finding the perfect balance can help your website get in front of visitors so they can make purchases or inquire about your services.
An SEO-friendly site improves visibility, builds credibility, and boosts the chances of turning visitors into customers.
Ad Vice Marketing can help you convert visitors into leads!
At Ad Vice Marketing, we specialize in creating customized marketing strategies that actually deliver results. Whether your website needs a few updates or a full redesign, our marketing team can identify what’s holding it back and implement solutions that drive real growth.
If you're ready to increase your website conversions, schedule a consultation with us today.
Comments