How Ad Vice Marketing helped Black Diamond Plumbing & Mechanical Generate $2.3M in Attributed Sales
After 10+ years with the same marketing agency, Black Diamond Plumbing & Mechanical partnered with Ad Vice Marketing to transform their digital performance.
The Challenge
After more than 10 years with the same digital partner, Black Diamond Plumbing & Mechanical was ready for change. Frustrated by declining results and a lack of strategic clarity, they began exploring new opportunities for a digital marketing partner.
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They partnered with Ad Vice Marketing to rebuild their digital strategy with clarity, accountability, and measurable goals. What followed was a complete overhaul of their advertising account and a renewed focus on performance.
Declining performance
High cost per lead
No sales attribution tracking
Limited strategic direction
What We Did
Our marketing strategy began by identifying low-performing areas, optimizing campaigns through refined targeting, and aligning ad content with updated website messaging.
Account Audit
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Conducted a full performance audit to identify wasted spend and underperforming campaigns
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Rebuilt campaign structure to improve efficiency, clarity, and scalability
Targeting Refinement
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Implemented service-specific audience segmentation to align ads with buyer intent
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Tightened geographic targeting to prioritize high-value service areas
Messaging Alignment
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Rewrote ad copy to better reflect updated website messaging and core service offerings
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Strengthened calls to action to improve conversion clarity and urgency
Continuous Optimization
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Refined bid strategies and budget allocation based on performance data
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Improved conversion tracking accuracy to ensure reliable reporting and revenue attribution
What Changed
By restructuring the account and aligning strategy with business objectives, we more than doubled conversion rate while significantly reducing acquisition costs.
Metric
Conversion Rate
Cost Per Lead
Cost Per Click
Industry
Average
10.17%
$97.33
$17.00
Previous Agency
3.98%
$622.85
$27.17
Ad Vice Marketing
9.38%
$143.58
$12.29
Improvement
+136%
-77%
-55%
The Results
Their previous agency did not track attributable sales, making it impossible to determine how advertising translated into revenue.
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We changed that.
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In 2024, after implementing full revenue attribution tracking, Black Diamond Plumbing & Mechanical generated $1,400,223 in attributed sales from their ad campaigns.
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With a moderate budget increase and continued optimization, that number grew to $2,334,602 in 2025, resulting in a 548% return on investment.
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By shifting the focus from vanity metrics to revenue accountability, digital marketing became a measurable growth engine.
$1,400,223
Attributed Sales in 2024
$2,334,602
Attributed Sales in 2025
548%
Return on Investment (ROI)
Ready to See What’s Possible?
Market conditions fluctuate. Strategy should not.
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When performance is measured in revenue, not just clicks, marketing becomes a growth engine. While outcomes vary by business and market, the opportunity to build predictable, measurable growth is real.
Let’s explore what that could look like for you.