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What's the Difference Between Paid and Organic Website Traffic?

As a small business owner, you may ask yourself, “How do I increase traffic to my website?” Getting more visitors to your website is challenging and takes time.

However, there are several ways to boost paid and organic website traffic. So have no fear - it’s not as complicated as it sounds! Luckily, you may already be doing some of these things.

What is Paid Traffic?

Paid website traffic is the result of paid digital advertising. For example, when searching for a product or service on a search engine like Google, search ads are the first results. These results are typically the first listed in your search results. Advertisers pay for the top search results to put their business above competitor websites. Another type of paid advertising on Google is display ads.

Paid ads on Facebook and Instagram are another form of paid traffic. These ads can be in the form of sponsored posts, or they can be campaigns developed in Meta Business Suite.

What is Organic Traffic?

Organic website traffic comes from unpaid search results shown by search engines when you look for a product or service. These organic search results lead people to visit your website without advertising.

--> Here are a few tricks to increase organic website traffic:

  1. Use SEO-friendly keywords

  2. Enhance your Google Business Profile

  3. Publish organic social media posts

  4. Send email blasts

But how do I know what’s right for me?

At Ad Vice Marketing, we take an individualized approach to help you meet your goals. We can help increase your website traffic by creating a plan that fits your goals, budget, and website. With our recommendations, we'll strengthen your digital presence and increase website traffic!

So, what are you waiting for? Take the first step in increasing your website traffic by scheduling your free introductory call. Visit


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